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It all begins with a Great Experience. 

For almost 50 years, we've been helping people experience the joy of cycling. And while the world of cycling has changed dramatically over the years, the idea of providing a great customer service experience remains the same. Customers who have had a great experience speak for themselves. 

“Solid crew in Rogers and Fville. Helped me hone in on just the right bike for the way I ride.”
— Nick Hodge

“Highroller Cyclery is hands down the best bike shop in town. Not only do they provide a wide range of superb products and service performed by some of the states best mechanics, they also do a great job at promoting cycling on all levels within the community. They’re known nation wide for their trail building, organizing awesome group road and mountain bike rides and have more to do with the top notch racing scene we have here in Arkansas than most people know. Bravo Highroller, Bravo!”
— Luck Mortenson
“One of the best bike shops I’ve been to in my travels. In mountain bike country, I half expected them to look down on my exhausted beach cruiser problems, but they performed great service for a reasonable price and got me rolling again. They also sold me a very fine set of tires and gave me some valuable information about new products coming on the market. They love bikes and it was a pleasure doing business with them.”
— Anonymous
“First and best bike repair shop in NWA. Mountain, road, single or fixie they have u covered.”
— Mark Gregory Horne Jr.
“Great mechanics. They solve problems most guys can’t. Once I started going regularly, guys were down to talk bikes and lend advice on trails and parts”
— Jake Lee
“I’ve purchased 4 bikes from them over the course of the last 10 years. They’ve always been helpful, knowledgeable and friendly. I’ve dealt with the other bike shops in the area and none of them compare to this place. ”
— Anonymous
“I went in with not much cash and little idea of what I wanted from a bike other than purpose. They got me a great bike for riding around campus up the hills and even discounted the ticket price $50! The staff didn’t try to push a bunch of unnecessary accessories down my throat, but recommended some essentials. Gave me room to breathe while shopping for accessories and they gave me 10% off with the purchase of my bike. They even put the accessories on for me before I left and showed me how everything worked. Overall really great experience and the selection was much better than other bike shops I had visited. Would definitely recommend looking here before other shops in NWA.”
— Amie Ponder
“Thanks to the crew at the Rogers location! I picked up a few new things for my mtn biker—great customer service, especially 1 day before Christmas on a rush order. Well done, Highroller Cyclery!”
— Julieana Tomandao
“Just switched from their Fayetteville location. The new shop is great and the service was excellent and friendly. Their mechanics are excellent the work was fast and reasonable. Highly recommend.”
— Bob Saez
“I just want to say this place is awesome! lots of bikes starting at around 300 dollars to yes.. 2500+ dollars.. but these guys arent pushy.. they arent judgemental.. i am a very novice rider.. and they happily took me through helping me with a ton of questions as i looked completely frazzled. they used simple not so elitist words and showed me how things worked as they went.. i stopped by other shops on the way to this one.. and then i went home.. these guys are elitist and wont push you in one way or another.. wont ask you to buy a 1000 dollar bike that they dont think you are ready for.. im going back and you should to!”
— Anonymous

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.